J. Cole - a m a r i (Official Music Video)


Following the long-awaited release of his sixth studio album The Off-Season last week, J.Cole is keeping the momentum at a high with a new music video for one of the tracklist’s frontrunners, “Amari.”

Directed by Mez for Heirs — the same brain behind the video for Cole’s 2019 track “Middle Child” — the new visual lands only two days after “Amari” debuted at No. 1 on the U.S. Spotify chart.

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